By Ejiofor Toochi
Situated in Ikeja, the capital city of Lagos, lies Allen Avenue, a stretch of road dominated by commercial activities. Renowned as the central business district of Ikeja, Allen Avenue has for years been occupied by a plethora of businesses, encompassing stores, banks, eateries, shops, offices and various organizations.
Allen Avenue serves as the preferred destination for business owners aspiring to enhance their brand presence and achieve profitability. It accommodates a diverse range of medium and small-scale businesses. For years it has maintained a reputation as one of the thriving business areas in Ikeja.
One of the reasons for its continuous success can be attributed to its positioning. The presence of prominent attractions like the esteemed Kalakuta Museum, University of Suya, and other renowned brands has contributed to the area’s popularity.
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Allen Avenue is easily accessible via public transportation and private vehicles. Moreover, its close proximity to Alausa, the administrative heart of Lagos State, which is mostly surrounded by government parastatals, grants easy access for the numerous government workers who frequent the area.
This accessibility and attractions contribute to the continuous influx of visitors to Allen Avenue, making it a busy area.
“Being a busy area, you have to pay a whole lot for rent, but I believe you’ll definitely get your returns,” Cyprian, a manager at a home appliances company, shared. “If you’re looking to get a shop around Allen, it’s a very good strategic thing to do if you want to grow your business.”
The street of Allen is equally home to various commercial banks. These banks attract a considerable number of Nigerian visitors, thereby directing attention towards the stores and businesses in the area. This leads to an increased potential customer base for businesses situated there.
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