The Trailblazing Female CEO of Real Estate
by Oluwatobi Ayoola
In the dynamic world of real estate, where the industry has traditionally been dominated by men, the emergence of groundbreaking women leaders is reshaping the narrative. One such inspiring figure is Mrs. Okeke Chijioke Eunice Loveth, the visionary founder and CEO of Celolinks International Limited, a prominent real estate company in Nigeria. In an exclusive interview with IkejaBird, she reveals her inspiring journey, challenges, and triumphs carving her path in a male-dominated industry.
The Early Years
Okeke Loveth was born in Onitsha, Anambra State. She obtained a degree in Linguistics from Nnamdi Azikiwe University, UNIZIK, Awka. Her passion for real estate began at an early age, inspired by her family’s involvement in property development. With a keen eye for opportunities, she envisioned transforming the real estate landscape in Nigeria.
The Genesis of Celolinks International
In 2019, Okeke left Niger insurance PLC as a unit manager to concentrate on building Celolinks International Limited. The journey was met with initial skepticism and resistance from some quarters because of her gender. Undeterred, she persevered in her mission to revolutionize the real estate sector through innovation, integrity, and inclusivity.
Challenges and Triumphs
Okeke Loveth spoke candidly about the obstacles she faced in the traditionally male-centric industry. From securing funding to earning the trust of clients and industry peers, every step was a testament to her resilience and determination. She highlighted pivotal moments that shaped her leadership style, emphasizing the importance of collaboration and building a diverse, empowered team.
Innovations in the Real Estate Landscape
Mrs Okeke Loveth is celebrated not only for breaking gender barriers, but also for her company’s contributions to the evolution of the real estate sector in Nigeria.
Currently, Celolinks has exclusively three estates, which are Beach view Estate in Epe, Veritas Garden City in Ibeju Lekki and De Don Villa in Ajah. They will be expanding to other states outside Lagos. Celolinks is also involved in the sale, rent and acquisition of properties for clients.
Empowering Women in Real Estate
Okeke Loveth is committed to paving the way for other aspiring women in real estate. She discussed initiatives and mentorship programs within Celolinks International aimed at empowering women professionals, fostering an environment of equality and growth.
Closing Thoughts
Our interview with Mrs Okeke Loveth offered a glimpse into the extraordinary journey of a woman who defied stereotypes and built a thriving real estate empire in Nigeria. Her story serves as an inspiration for aspiring entrepreneurs, especially women, proving that with determination, innovation, and a commitment to excellence, one can overcome any challenge and leave an indelible mark on the industry.
As we concluded our conversation, Mrs Okeke Loveth left us with a powerful message: “Believe in yourself, work hard, and don’t be afraid to challenge the status quo. Success knows no gender.” Indeed, her story is a testament to the transformative power of resilience and ambition in the pursuit of one’s dreams.
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