Not Just a Hustle: Why More Women Are Taking the Lead in African Entrepreneurship

By Chiagoziem Laurina Abosi and Sukanmi Adewunmi

In recent years, Africa has earned the title of having the highest rate of female entrepreneurship in the world. At the heart of this movement are countries like Nigeria, Ghana, and Uganda, where millions of women are transforming their dreams, talents, and survival instincts into small businesses that support families, fund education, and empower entire communities.

Unlike many other regions where women are still underrepresented in business, African women—especially Nigerian women—are diving into entrepreneurship not just for ambition, but out of necessity, passion, and resilience. According to data from the Global Entrepreneurship Monitor (GEM), nearly 26% of working-age women in sub-Saharan Africa are engaged in early-stage entrepreneurial activity, more than anywhere else in the world.

Why Are More Women Choosing Entrepreneurship?

Smiling young african woman sitting with laptop in cafe, portrait

For many women in Ikeja and across Nigeria, the decision to start a business isn’t merely a career choice; it’s often about survival. Some women started their businesses because there were no jobs available after graduation. Others aimed to support their families after marriage, and some simply sought financial independence or a way to turn their skills into income.

“I was tired of waiting for job interviews,” said Opeyemi, a 30-year-old who now runs a small perfume business at Computer Village. “So I started small with just ₦15,000. Now I sell both online and in person.”

 Others have sought to gain control of their time, especially mothers needing flexibility.

“My kids come back by 2 PM. I needed something I could do that allows me to be around,” shared Adaeze, a baker and food vendor in Ogba.

The Bright Side: Women Building Empires

Though many women start their businesses out of necessity, their stories don’t end there. With grit and perseverance, some have turned side hustles into full-time jobs, and those into growing enterprises. Many are now employers, mentors, and community leaders, quietly shaping local economies and inspiring younger women to follow suit. Even more impressive, studies show that women reinvest up to 90% of their earnings back into their households, supporting education, healthcare, and nutrition for their children and communities.

A Shoutout to the Women Pushing Through 

Helping her connect to the world

To all the women waking up early to beat traffic, selling at markets, taking customer calls, delivering orders, managing their shops, and still finding time to take care of their homes—we see you. You’re not just running businesses; you’re building legacies. You define strength and strategy.

Let’s Hear From You!

Are you a woman in business? What inspired you to start your hustle? Share your story in the comments—was it survival, passion, or purpose? Let’s celebrate your journey and amplify your story. Tag a woman you admire or better yet… tag yourself!

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