CEO of Mavin Records, Micheal Collins Ajereh popularly known as Don Jazzy has advised upcoming artists and singers as he explained that marketing is very important.
The record producer took to Twitter to explain that irrespective of a singer’s popularity a musician need to market his music properly so he can achieve his set goals.
Don Jazzy used Davido’s album as a case study when he explained that despite the love the sensational singer has from everywhere around the world, he still sold his music properly without banking on his fame.
READ ALSO: I Can Not Love One Woman, Don Jazzy Confesses Having Commitment Issues
Davido released his album Timeless on March 31, 2023, and ever since then, people have been streaming nonstop to listen to the songs of the sensational singer. As a matter of fact, most songs in the album top charts for days, one of the songs, ‘Kante’ found its way to the top 10 hot trending songs on Billboard.
In reaction to the success of his album, Don Jazzy urged upcoming artists and musicians to always market their music properly just like Davido did.
“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag,” he said.
Reactions: If Davido can market, why are you not marketing your small business
Most netizens were very much in support of Donjazzy’s words as they all urged musicians to no just sing but take their time in marketing their songs so they can meet their target. See some comments below;
@kofighozt: Facts
@kreex_dmw: Bro has never changed himself or his sound to impress anybody,he does what tf he wants to do…that’s why he’ll always be my Goat😈🐐
@_adofo69: Ghanaian musicians will just pay TikTok influencers, do some few radio tours. That’s what they call marketing🤣😂🤣
@pengmanofficial: They won’t still hear, they’re waiting for magic or manna from heaven to fall first. Hawk your music like pure water! Especially if you’re like me & you no even get any machinery behind you! Afro Orishirishi to the world! 🤞🏽⚡️
@Ennamdygeorge: If Davido can market his project, why are you not marketing that your small business you just started.
@omoluabilynda: Nobody carry his market on his head reach Davido for that music industry..he my guy for real🥹❤️
READ ALSO: “You better don’t kill yourself”: Iyabo Ojo’s PA loses it as she sets eyes on Davido
It’s not a masterpiece: Daniel Regha rates Davido’s new album
In another news, a popular Nigerian social influencer, Daniel Regha, made known his personal rating of the new album by award-winning musician David Adeleke, known as David’s album.
He rated the album 3/10 and explained that the album should be like a tribute to the late son of Davido, Ifeanyi.
According to him, the album was not emotional enough and did not give him the vibes he expected from it because he was expecting him to talk about his child who he lost.
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