By Ejiofor Toochi
Just over a week ago, 9mobile, one of Nigeria’s major telecom operators, officially rebranded to T2, unveiling a new logo, colour, and brand identity. The relaunch, which took place at the “Tech Meets Tenacity” event in Lagos, marks the start of a new phase aimed at improving customer experience and expanding its services.
The announcement was made by T2’s Chief Executive Officer, Obafemi Banigbe, who emphasised that the rebrand reflects boldness, innovation, and strength. He explained that while the company’s earlier green colour represented its formative stage, the new orange symbolises maturity and readiness.
Banigbe assured customers of a renewed commitment to clarity, speed, passion, and service excellence, while expressing gratitude to both customers for their loyalty and partners for their belief in the vision.
Reactions from Ikeja
In Ikeja, the news has been met with mixed reactions from customers. Some view it as an opportunity for improvement, while others remain cautious.
One aggrieved customer said, “The SIM is just there in my phone, it’s not been functioning, no network. I can’t receive calls from it, I can’t make calls with it for a while now, and I was surprised that 9mobile is not even doing anything about it.” She added, “If my sim starts working, I’ll clap for them, I’ll start visiting them again.”
Another resident noted, “I want T2 to do better than 9mobile in their network services. As a former user of 9mobile, I can’t go back to using it if they don’t do better.”
The company made its entry into the Nigerian telecommunications market in 2008 under the brand name Etisalat. However, following a change in investors in 2017, it rebranded as 9Mobile. Many have expressed optimism, hoping that the rebrand signals a real shift in service quality rather than just a new look.
As T2 enters this new chapter, customers say the true test will be in whether the brand delivers better network coverage and customer service, areas where 9mobile had previously struggled.
